Virgin Blue zielt auf Premium Kunden

[akayama]

Virgin Blue erweitert das ‘Blue Zone’ Konzept, welches Passagiere ermöglicht durch Zuzahlung erweiterten Sitzabstand in Anspruch zunehmen. Ziel der Produktoffensive ist es, den Anteil an Premium Passagiere über die gegenwärtige Marke von 20% zu bringen.

 

Bisher wurde das Konzept nur auf DJ-Langstrecken getestet. Der Sitzabstand der Blue Zone (40") bietet 10" mehr Platz im Vergleich zu den Standardsitzreihen. Der Premiumzuschlag ist abhängig von der Streckenlänge und beginnt bei AUD 40.-

 

Zusätzlich bietet DJ nun auch Pay-as-you-go Lounge Access in Sydney und Brisbane. Einmaliger Zugang zum "Blue Room" kostet zur Zeit AUD 5.-, eine Jahresmitgliedschaft AUD 175.-. Ab 30SEP03 kostet die Jahresmitgliedschaft AUD 195.-. Der Promotionpreis Pay-as-you-go wird nur bis 30.09.03 angeboten.

 

Ab Oktober bedient DJ auch internationale Ziele in Neuseeland und auf Fiji und Vanuatu.

 

Blue Zone:

http://www.virginblue.com.au/about/bluezone/bluezone.html

 

Blue Room:

http://www.virginblue.com.au/about/blueroom/blueroom.html

 

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Interessante Produktdifferenzierung für einen No Frills Carrier. Auf der anderen Seite sicher auch ein Zeichen das DJ langsam zu einem richtigen FSC aufsteigt. Damit könnte dann die Star Alliance wieder inneraustralische Anschlussflüge anbieten.

 

 

akayama

 

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Im besten Branson Stil - anbei die Rules für die Lounge Benutzung. Meine Favorites ganz klar Nr.1, 10, 14 und 19 :

 

The Blue Room Rules

 

As a guest I understand that my entry into Virgin Blue's "Blue Room" is subject to the following Rules:

 

1.

Virgin Blue can alter these Rules, without notice and at its own discretion. No one else can do this. (Not even George W.)

 

2.

I will have a valid Blue Room Passport and show photo ID to enter The Blue Room, or I'll pay the casual entry fee.

 

3.

Entry for infants under 3 is free with any big person.

 

4.

I understand that there are operating hours. The Blue Room may be shut when flights are still coming and going.

 

5.

I know for reasons such as a full house, "reconstructive surgery" or complying with airport duties, entry to The Blue Room and its facilities may be unavailable, limited or withdrawn at any time.

 

6.

I will take responsibility for my belongings and for being on time to board my flight.

 

7.

I won't steal the magazines, distress other guests or jump on the furniture.

 

8.

I know soliciting in the room and smoking are no–nos.

 

9.

I will be quiet in the cinema.

 

10.

I'll dress in good taste (I won't mix glo-mesh with leopard skin) and will look fashionable in footwear at all times.

 

11.

I will refrain from profanity and take responsibility for offensive materials that may be produced whilst online or from personal items.

 

12.

I will drink responsibly. I may be refused service if the staff deem that I'm intoxicated.

 

13.

I may be refused entry or be removed from The Blue Room at any time, for any reason deemed appropriate by the staff.

 

14.

There is no rule number fourteen.

 

15.

I know that the minding of my baggage and belongings is at the discretion of the Blue Room staff.

 

16.

I know I will pay for consumables, massages and business services, and I take full responsibility for any loss or damage suffered from my use/consumption of these services/products (Virgin Blue will not be liable).

 

17.

Advertised services may be unavailable, limited or withdrawn. Virgin Blue will not be liable for any loss or damage suffered as a result.

 

18.

Some services/products available in The Blue Room are provided by external suppliers. Virgin Blue will not be liable for any loss or damage suffered as a result of a supplier's services/products including if they are unavailable or have been withdrawn.

 

19.

I will return for another visit.

 

[ Diese Nachricht wurde geändert von: akayama am 2003-08-11 20:30 ]