Kostenanalyse eines typischen LCC Fluges

[Mamluk]

Habe diesen Beitrag im französischen "Radiocockpit " gefunden. Es wird die Kostenstruktur eines typischen Easyjet-fluges Nizza- Luton vorgeführt.

 

 

It was set out 30 years ago by Herb Kelleher, founder of Southwest airlines of Texas, the world's first budget airline and still the biggest. Stelios Haji-Ioannou, founder of EasyJet, and Michael O'Leary, the driving force behind Ryanair, both cite Southwest as an inspiration and both studied its business model in detail.

 

Kelleher's philosophy runs to just four rules:

 

Rule 1: Only fly one type of plane.

The idea is to allow any aircraft in the fleet to operate any route. It also makes life easier for the maintenance engineers and enables fewer spare parts to be stocked. The plane of choice for low-cost airlines is the Boeing 737 - Southwest, EasyJet and Ryanair all use it.

 

EasyJet, though, has now decided to break the rule and mix its planes. It ran a year-long competition between Boeing and Airbus and opted to order 120 new Airbus 319s. Its justification was price - Airbus was desperate to break Boeing's domination of the booming low-cost industry and made a knock-down offer. EasyJet reckons it will lower its costs by 10% as a result and, given that both models hold about 150 passengers, it will not have to abandon the "any plane, any route" idea.

 

Rule 2: Drive down costs every year.

As it grows, EasyJet aims to cut its unit costs by 8-10% a year by reaping economies of scale. It means demanding better terms from the insurer, the fuel supplier and all the other suppliers. The internet is also the friend of the low-cost carriers: it cuts out the commission for the travel agents. The likes of British Airways still have to deal with them.

 

Rule 3: Turn around your aircraft as quickly as possible.

Aircraft make money by going from A to B, not by standing around on the Tarmac. That's why budget airlines don't bother with seat numbers - a sit-anywhere policy gets the passengers loaded more quickly.

 

A single plane may be making eight flights a day - for example, Luton to Nice and back four times - and it is only possible if it spends little more than 30 minutes standing still at each end. This is also the reason why the in-flight trolleys don't sell peanuts: they take too long to clear up when the bags split.

 

Rule 4: Don't try to sell anything apart from seats on a plane.

In other words, don't mess about with complicated and fiddly things such as Air Miles and loyalty schemes. "Price is the best form of loyalty," is O'Leary's philosophy.

 

*********************************

The cost of a single flight

 

£542: Groundhandling charges

This is the cost of check-in staff, the luggage handlers and the people who refuel the plane. These staff usually work for an outside agency. Only at Luton and Geneva airports are the check-in staff employed directly by EasyJet

 

£817: Airport charges

These are paid per passenger. At Luton, the rate is £5.50 per passenger

 

£101: Credit card charges

Charges made by the credit card company for passengers booking online - more than 90% of EasyJet and Ryanair customers do so. For those that book by phone, there is a 95p-per-booking incentive payment to the call centre staff and that cost is also included here

 

£728: Administration

The main items are the lease on the head office, IT costs and the salaries of the management and operational staff. There is also a small element to cover refunds etc. This is the key area where low-cost carriers aim to beat British Airways and its peers by extending the lowcost mentality to the head office

 

£614: Fuel

Fuel prices can move sharply - for example, the oil price rose steadily in the build-up to the war in Iraq. There is also a currency risk: airline fuel is bought in dollars, whereas most of EasyJet's passengers are paying in sterling and euros. But at the moment, there is little to worry about: oil has been comparatively steady for several months and the dollar is weak

 

£420: Navigation

Part of this goes to the air-traffic control tower at the airport at each end. The rest goes to the national air-traffic control organisation for the countries that the plane flies over

 

£215: Advertising

In EasyJet's case, it is mostly newspapers, billboards, bus shelters and the tube

 

£676: Cost of the aircraft

Almost all of EasyJet's planes are on long leasehold arrangements with financing companies such as GE Capital. Prices have fallen sharply in recent years because there are a few hundred mothballed in the deserts of California. Also included here is the small amount that EasyJet made in interest on its cash at the bank

 

£251: Tax

Like every company that makes profits, EasyJet pays tax to the Treasury

 

£643: Crew salaries and training

The captain earns about £80k a year; the first officer £50-55k; the senior crew member about £17k; and two junior crew about £14k each

 

£584: Maintenance and servicing

Including the cost of owning spare engines and parts

 

How it adds up

 

Ticket sales: £6,136

Outgoings: £5,591

Profit: £545

[PHEHEH]

The article your refer, can be found http://www.guardian.co.uk/g2/story/0,3604,1021937,00.html

 

for more rumours go to http://www.pprune.com (pilots professionel runour network)

[Koelli]

Interessant. Aber "Rule 3" muss ich in einem Punkt widersprechen: Bei Southwest gibt es sehr wohl Peanuts, obwohl sie angeblich so bröseln. Und das sogar umsonst in einer mit dem Southwest-Logo bedruckten Tüte.

[Takeoff]

Macht also bei einer Auslastung von etwa 70% ungefähr 43 Pfund um kostendeckend zu fliegen und ungefähr 47 Pfund um den errechneten Gewinn zu erwirtschaften... Weiss jemand von euch, wie Ryanair und Co die Preise staffeln, also wieviel Tickets gibt es für 1 Pfund +Tax, wieviel dann für 10+ oder was auch immer? ...und wo find ich auf meiner Tastatur nochmal das Zeichen für Pfund?

[AirCGN]

@takeoff

 

Das Pfundzeichen erhältst du, wenn du die Taste "Alt" und die Ziffernfolge 0163 drückst. Nach Loslassen der Alt-Taste ist das Zeichen da.

 

 

 

[ Diese Nachricht wurde geändert von: AirCGN am 2003-09-09 23:56 ]

[sk]

Bei Southwest gibt es sehr wohl Peanuts, obwohl sie angeblich so bröseln. Und das sogar umsonst in einer mit dem Southwest-Logo bedruckten Tüte.

 

Wenn man dadurch Getränke verkaufen kann

[MHowi]

mmmhh, wenn einer wirklich Interesse an dem Thema peanuts und Airlines hat, kann er mich ansprechen. Habe täglich damit zu tun (bin beim größten europäischen Erdnuss-Laden)