Erster portugiesischer LCC: Air Luxor Light

[touchdown99]

Flotte: 8 Airbus A320-200

 

Following the worldwide trends of success, the newest aviation has reached Portugal and for only 29 Euros

 

From the 26th October the Portuguese company Air Luxor, faithful to its innovative characteristic, will introduce a new concept in aviation to Portugal. This concept has already shown proof of efficiency and success in various countries all over the world. This new aviation system is known as Air Luxor Light – the first Portuguese Project for reduced fares that will widen the consumers’ access to commercial aviation and will make flying in Europe something simple, convenient and as economic as possible.

 

What exactly is Air Luxor Light?

 

It is innovation, modernism, flexibility and economy.

 

The Light concept is applied to Air Luxor’s European network which may be characterised as conciliating both a quality service and the lowest prices on the market..

 

This new product sustains the idea that people would travel much more if the prices of flights were not so expensive, thus making travelling in Europe more accessible to all consumers. Each client establishes his/her own price for the trip, in according to his/her requirements. The more flexible the client is, the cheaper the trip will be. In any case, the price achieved will always be less than that of our competitors.

 

The service on board the Air Luxor Light flights will also gain efficiency, and an à la Carte model will be presented substituting the aircraft food with whatever food the client should desire or require: a complete meal, a snack, a sandwich or hot chocolate. According to the clients’ desires and without paying for things he/she did not order.

 

How do the fares work then?

 

Air Luxor Light always offers the most competitive prices on the market. Contrary to what happens with traditional companies, with the Light fares there are no complicated rules, such as being obliged to spend a Saturday night at the destination, or travelling during the three working days of a week being more expensive. This new service will be based on a simple structure, with just three different fares, from which the passenger may chose according to his/her necessities, flexibility and the service required:

 

Value - the lowest fare on the market

Corporate – the fare that offers the possibility to alter the chosen flights as many times as the passenger needs, and with no additional costs.

Luxor - a true executive class, which includes all the traditional services: with meals and newspapers, for those who do not dismiss a comfortable and distinct service, but always at the best prices.

 

How do we achieve such low-cost fares?b>

 

With the technological evolution, travelling within Europe is, today much faster. The service must be safe, trustworthy, comfortable and pleasant, but it need not have dismissible luxuries. Without these extras, we can drastically lower our costs, eliminating superfluous expenditure, and invest in the essential: new aircraft, experienced pilots, qualified personnel and irreprehensible maintenance. Any savings made can revert directly in favour of the passenger.

 

There is no expenditure for meals or newspapers

 

Do you feel like paying for a meal when you are not hungry? Or for a newspaper that is of no interest to you? Plastic trays with flight meals only mean tickets that are more expensive, the same applies to the reading material usually available. Onboard the Air Luxor Light flights the passengers chose whether or not to buy drinks, light meals or newspapers, according to their own wishes.

 

Only one type of Aircraft

 

Air Luxor Light only operates modern Airbuses A320, with ergonomic leather seating, video and audio systems and ecological motors that reduce the emission of pollutants by 40%. The pilots, on board assistants and maintenance personnel are specialised in this type of aircraft, which means greater efficiency without the need for different types of training and instructions.

 

Where to buy? The Air Luxor Light tickets, always the most competitive on the market, may be used from the 26th of October, and purchased from this date onwards from your Travel Agent, with whom we work, or if you prefer, from our Air Luxor Call Centre – 21 00 620 00 – or our website http://www.airluxor.com (in this case only from the 1st November 2003).

 

Now Europe is much closer. Lisbon, Porto, Madrid, Paris, London, Dublin... for only 29* euros!