Ryanair-Werbung und Terror: Scheinheilig oder in Ordnung ?

[touchdown99]

Ryanair bewirbt die neuen Routen mit dieser Passage:

 

�Ryanair decided to bring forward these route launches and this seat sale from September to the middle of July because we believe the best response to last week�s terrorist attacks is for ordinary people to continue to live their lives as normal, and to continue to travel as before. It is more important than ever that the leading players in London and British tourism such as Ryanair make it even more attractive for visitors to come to London this Autumn and show the terrorists that we will not be put off by their atrocities."

 

Ist das OK und gute PR oder scheinheilig und geschmacklos ?

[LonOlli]

naja, sie haben ja recht. wir müssen weitermachen wie bisher. lassen wir uns einschüchtern und verändern unsere lebensweisen so haben wir verloren. warum also nicht wie vielleicht schon länger geplant london einen besuch abstatten. in ganz england versucht man derzeit krampfhaft "back to normal" zu machen, aus britischer sicht ist das was ryanair da macht nicth geschmacklos.

[OS-A330]

Ich würde sagen, daß dieses Angebot akzeptabel ist, und nicht ins geschmacklose abdriftet.

Ich empfinde es aber nicht als geschickte Taktik.

[touchdown99]

Dazu passt dann das hier:

 

LONDON (AFX) - Ryanair Holdings PLC's bookings on flights destined for London have fallen by up to a third since the bombs last Thursday, the Times reported, citing chief executive Michael O'Leary.

 

The CEO said across the system bookings were down almost 10 pct in the first four days after the attacks, equating to about 8,000 sales a day and costing the airline almost 1 mln stg in lost revenue.

 

The Irish-based budget airline is slashing prices on fares for August, the paper said, the peak holiday month normally priced at a premium. A third of its capacity over the next three months, or 3 mln seats, will be sold at one pound or one euro, plus taxes.