SN belohnt Frühbucher

[TobiBER]

SN Brussels Airlines launched what it called "a completely new pricing strategy which rewards early bookers."Fares will be reduced by up to 45% for tickets booked at least two months prior to departure date. The lower fares will be available to each of its 32 destinations for both one-way and return travel. The carrier said it will offer about 800,000 of its 5.5 million seats at the new discounted early booking fares this year.

 

"The new pricing structure is not a one-off commercial 'stunt' but rather a structural change which makes SN Brussels Airlines the most competitive airline on nearly all important routes, even for the most price-sensitive customer," the carrier said in a statement. It added that it was able to lower its fares thanks to its "many cost efficiency measures," such as the abolition of paper tickets. "SN is determined to perform massive price efforts in 2006 in order to fill the empty flight seats," it said.

 

SN Brussels has not released passenger numbers or load factor for full-year 2005. In 2004, load factor was 61.2% and it flew 3.2 million passengers on its own aircraft.

 

In January 2005 the carrier announced a similar price reduction of 40% on its cheapest fares "on an ongoing basis." At that time it also said that "the new lowest fares are not an SN promotional stunt: They are a permanent reduction in rates."